About us

As Director of Product Marketing at CERDAAC, Yan I specialize in bridging the gap between our innovative products and the dynamic markets we are in. His role focuses on crafting compelling messaging and strategies and collaborating closely with both the product and sales teams in driving growth.

Outside the office, Yan is an avid sports fan, enjoying everything from weekend football games to catching a live basketball game. He also cherishes outdoor adventures, frequently hiking to reconnect with nature. Family time is my cornerstone, providing a perfect balance of support and relaxation.

Bethany joined CERDAAC to support all our valued customers with whatever they may need including managing renewal contracts, Program Health Meetings, and much more. She has over a decade of sales and account management experience in the healthcare industry. Happy customers are her jam.

In her free time, Bethany can mostly be found chasing her two wonderful and wild young children. Bethany is a Gemini Vegetarian (Legally Blonde, anyone?!) who loves to travel with her family, cook, garden, bake sourdough bread, hike, swim, read, and make the most of New England’s seasons.

Marianne joined SIMCO in 2010 and oversees SIMCO’s Human Resource Department and manages administrative services for SIMCO’s Executive Staff.  She turns all the challenges that come across her desk into opportunities and has an amazing drive to get things accomplished with grace and a smile.

Marianne enjoys spending quality time with her family and friends.  She loves hosting gatherings and cherishes moments shared with loved ones.  In her quieter moments, she loves immersing herself in a good book or experimenting with new recipes in the kitchen.

Brian is responsible for SIMCO’s overall growth, strategy, and culture. He joined SIMCO in 2007 and served as President, Regional Vice President, Director of Technical Operations, and Director of Software Sales & Marketing before being appointed CEO.

Before SIMCO, Brian held management positions in sales, operations, and strategy for several startup and public technology companies and investment roles at Comcast Interactive Capital and Goldman Sachs.

Brian attended Duke University where he earned Bachelor of Science degrees in Computer Science and Electrical Engineering and a Master of Science degree in Electrical Engineering. He also received an MBA from The Wharton School where he was a Joseph Wharton Fellow. Brian was a Director of A2LA and has attended the Stanford Law Directors College.

Justin is responsible for ensuring the financial health, strategy, and success of CERDAAC. He is guru in all aspects of finance and driving and supporting our efficient growth.

Outside of work: Justin raises his 3 sons and is very active with them in kids sports as well as skiing, playing golf, a beginning cyclist, fine tuning his culinary skills and a seasoned homebrewer. He makes some of the best craft beer in the valley.

Steven joined the company 25 years ago and has played a role in most of the departments. This experience allows him to have a broad view of possible issues in terms of supporting our software customers. If he cannot solve your problem, he can find someone who can!

In his off time, you might find Steve at any local comic conventions or bookstores. Being a Creative Arts major makes the world his artistic oyster. His favorite reads are Dune and The Great Gatsby and he does his best to learn something new every day, to help him understand his interaction with customers.

Kimberly is a seasoned marketing professional who brings her expertise to CERDAAC. With a strategic focus on driving growth, Kimberly leads the charge in developing lead generation programs, orchestrating impactful digital marketing initiatives, and providing invaluable support to the sales team. Her dynamic approach and innovative strategies contribute to CERDAAC’s continued success.

Beyond her professional endeavors, Kimberly finds joy in exploring the world through travel and capturing its beauty through landscape photography. A passionate advocate for animal welfare, she dedicates her personal time to volunteering with several animal rescue organizations.

Andrew joined the CERDAAC team to provide best in class customer service through solution implementation engagements. He leverages his expertise to ensure that each customer he works with finds success using the tools in CERDAAC.

When not working, he enjoys his time in Texas, where he’s cultivated a deep appreciation for its culture. When he’s not firing up the grill to savor the flavors of barbecue, you can find him honing his tennis skills and importantly connecting with his three amazing kids who keep him grounded and along with his dog.

Mathur joined the CERDAAC team to put his extensive technical expertise and thoughtful innovation into action in our transformation journey. He has delivered substantial improvements in Development /Test/Op Cycles as well as simplified E2E operational processes resulting in improved Time to Market and improved customer satisfaction.

His career spans across engineering, product management, leadership, Testing Automation and Devops functions – with specific expertise in SaaS, simplified Micro Service Architecture, scalability, and agile methodologies. In his spare time, he loves hiking, long drives with his family, community give backs, and exploring new technologies.

Rick Wootten is SIMCO’s Chief Marketing Officer, bringing over 15 years of experience in leading global marketing strategies at companies like Cloudflare, SonicWALL, and SentinelOne. Rick is known for his ability to drive revenue growth, build strong customer relationships, and leverage innovative technologies such as AI to transform marketing practices. Passionate about helping companies disrupt industries, Rick also co-hosts the popular podcast, “Rick & Rick Rule the World,” where he discusses marketing, technology, and pop culture. At SIMCO, Rick leads our marketing efforts to strengthen brand presence and fuel business growth.

Christine, a Lead Software Engineer on CERDAAC, is committed to the development and enhancement of the application. She develops across the full software stack, ensuring the application’s efficiency, user experience, and overall functionality. With a keen focus on innovation and problem-solving, she enjoys working with cross-functional teams to craft high-quality software solutions.

In her free time, she is an avid explorer of the local café scene. She finds joy in discovering new cafes, savoring a good cup of coffee, appreciating the ambiance of café jazz, and immersing herself in a good book.

Judy brings over a tremendous expertise to CERDAAC. She leads a dynamic team ensuring customer satisfaction at every touchpoint. From crafting customer quotes to delivering ongoing support, she cultivates seamless experiences, maximizing the benefits of CERDAAC. She plays a pivotal role.

Outside work, Judy embraces Nevada’s Sierra-Tahoe region, finding solace in outdoor pursuits like hiking and skiing. Whether in nature, tackling home improvement projects, experimenting with culinary creations, or hosting gatherings, she embodies exploration and creativity. A fan of games like Settlers of Catan and Hearts, Judy thrives on strategic play.